Mobile Gamemakers Ipad

The tech demos that mobile gamemakers like Gameloft and Electronic Arts showed at the briefing were tweaked versions of the companies’ iPhone games, adding a few new features that rely on the iPad’s bigger screen: In first-person shooter Nova, players can drag a mini-map around the screen, resizing it to their liking. In the auto racing game Need for Speed: Shift, you can look at the cars behind you just by tapping your rearview mirror.

Apple Ipad

Apple (AAPL)’s iPad becomes available on April 3, and the company will reportedly unveil its new mobile device advertising platform, iAd, on April  7: Thus, one suspects, the two events are related.
That scenario would make a lot of sense if only because users who buy an iPad will instantly encounter iAd-served ads. At that point, keeping iAd officially under wraps would make little sense.